Rihanshu Dhawan

Tips To Write SEO Friendly Content SEO Friendly Content is the type of content that is created in a way that helps search engines rank it higher. Although some marketers think that this should be filled with keywords, it is actually to help them find search engines, understand and link your content to the topic you are trying to cover. If your website appears on the main page, you will get more clicks, shares, likes and engagements & for it you required SEO Friendly Content with Google algorithm. Needless to say, if you want your business to thrive, you need to make sure that you write SEO Friendly Content. Here’s, How to make your SEO Friendly Content Keyword Research Use headlines and sub-headers Add links to previous content Optimize the length of your article Choose your keywords wisely Optimize your images Write high-quality content Related Keyword List Engaging & Optimized Title Tags (Headlines) Supersede Everything Don’t forget to use Latent Semantic Keywords (LSI Keywords) Choosing SEO-Friendly titles for your blog posts What Is SEO Content? To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts: SEO means search engine optimization, or the process of optimizing a website so that people can find it easily through search engines like Google and other platform. By “content” we mean any information that resides on the web and can be consumed on the web (on different types of content below) These two part of component is very important in any website ranking on search engine. If nobody ever finds your page, even the best written articles are meaningless, for it is mandatory to write a SEO Friendly Content. I am not going to tell you everything you need to know about optimizing your SEO Friendly Content for search engines here, but a super-quick refresher on everything you need to do to SEO your web content: Keyword Research: If you want to generate traffic through search, then it is best to do keyword research before you start writing. Keyword Optimization: Know where and how to use keywords in your content for maximum search ability. Content Organization: The content of your site should be organized in a logical manner. This is not only good for SEO, it helps visitors to your site to find other related content easily. Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content. As we all know content is king and to be on top of website have to write SEO Friendly Content with all these super-quick refresher Types of SEO Content SEO content can include any of the following and must focus on SEO Friendly Content to rank: Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page. For product page there must be SEO Friendly Content with Google algorithm. Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. For blog post there must be SEO Friendly Content with Google algorithm. Articles – Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper- or magazine-style websites. For any article there must be SEO Friendly Content with Google algorithm. Lists – A list is really just a kind of article, but framing it as a list (such as “10 Ways to Lower Your Energy Bill” or “101 Things I Hate About Google”) makes it easier to scan. These types of titles also seem to be more clickable when found in search results or in social media feeds. Guides – A guide is a longer piece of content that explains in detail how to do something. You can post a full guide on your website, or you can post a summary or excerpt, requiring visitors to fill out a registration form to read the full guide. This can be a good way to generate leads, but keep in mind that putting up a registration wall will likely reduce the amount of SEO traffic you can drive to that guide. For guides there must be SEO Friendly Content with Google algorithm. Videos – In general there are fewer videos on the web than pages of text; consequently, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article. Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. Consider creating video tutorials of how to use your products. Or illustrate a process that is related to your business – for example, a plumber could make a video showing how to unclog a sink. Infographics – Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page. You can use one of these five free infographic templates to get started. Slideshows – A slideshow is a way to display a series of related images. Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image file names and so on is important because there is less for the search engines to “read.” Glossaries – I swear more people use Google to look up terms than they use a dictionary. (Do you even

51 Point Checklist for Creating a Website 2020 Checklist for Creating a Website 2020: If you are planing to develop a website then this checklist you should check before. As we all know designing websites can be a long and complicated process. Dealing with clients, designing prototypes, coding, programming, and testing – there’s a lot to keep track of and a lot to make sure gets done. That’s where website checklists can make your life a whole lot easier. With lists of points covering multiple areas from content to usability to accessibility to standards, you’re a lot less likely to overlook important parts of a site. Below are 51 Checklist for Creating a Website to make your design process easier and more organized. Consider using these checklists as a jumping off point for creating your own customized list, based on your own needs. Checklist for Creating a Website are following: 1) Domain 2) Hosting 3) Theme / website template 4) HTTPS certificate 5) Use a correct Doctype (A doctype (short for ‘document type declaration’) informs the validate which version of (X)HTML you’re using, and must appear at the very top of every web page. Doctypes are a key component of compliant web pages: your markup and CSS won’t validate without them.) 6) Use Valid (X)HTML (Valid code will render faster than code with errors. Valid code will render better than invalid code. Browsers are becoming more standards compliant, and it is becoming increasingly necessary to write valid and standards compliant HTML) 7) Use Valid CSS(You need to make sure that there aren’t any errors in either your HTML or your CSS, since mistakes in either place can result in botched document appearance.) 8) Use CSS for all presentation aspects (fonts, colour, padding, borders etc) 9) Use all decorative images in the CSS, or do they appear in the (X)HTML 10) Minify JawaScript 11) Minify HTML file 12) Robot txt 13) Generate XML site map 14) Site should have a sitemap page and contact page 15) There should have a search tool 16) Link to the home page on every page in the site 17) Links underlined 18) Color Scheme & fonts 19) Site should have a meaningful and helpful 404 error page that works from any depth in the site 20) Site’s URL work without “www” 21) Site should have a favicon 22) Prioritize a Mobile-First Design or mobile friendly 23) Responsiveness Is Required 24) Reduce server response time 25) Improve speed or Make Your WordPress Site Load Faster 26) Maximize Cross-Browser Compatibility (Internet Explorer, Chrome, Firefox, Opera & Safar) 27) SEO Plugin Compatibility Is A Must 28) Avoid Homepage Sliders 29) Seek Out Schema.org Markup or Rich snipped 30) Favor Themes with User-Friendly Navigation or bredcum 31) It Needs To Load Fast 32) N number of website pages 33) Unlimited website storage for images and videos 34) Should have customer reviews, maps & slideshows 35) Features – Photo galleries & A quick contact form, quote request or booking form 36) Pop up form 37) Chatting box 38) Search box (normal or calendar base) 39) Sharing buttons (social and product) 40) Enquiry form on home, about us, contact us & each landing page 41) Videos supportive theme 42) Business email address 43) Required C-Pannel 44) Choose a Website Building Software (WordPress, Wix, Squarespace and Weebly) 45) Wireframes (Each page on your website should have one objective. This will keep your user or visitor from becoming confused as they navigate the site.) 46) Use NAP (Name, Address & Contact number) on each page for Call to Action 47) Captcha Tests (Spam, spam, and more spam. That’s what some businesses receive in their comment sections, contact forms, and site forums that don’t have captcha tests in place. These tests (you’ll recognize them as the random letters and numbers typed before submitting a web-based form) differentiate humans from robots.) 48) Customer Testimonials 49) Organize Permalinks in structured way 50) Record – (The amount of new enquiries they get. Number of signups for the site’s free trial. Number of signups for a FREE eBook. Number of users of the site’s forum. Number of sales, Customer’s average order size, Amount of traffic, Level of activity on the site’s blog, Number of social media (Facebook / Twitter) followers.) 51) Need multi-language support @Thanks

What are the benefits and advantages of social media marketing? Article on advantages of social media marketing: As far as social media marketing is concerned, it’s a very crucial and necessary for getting traffic to your website as well as branding greatly in over the world. I think most of the business owner or marketer prefer doing social media marketing first when it comes to promoting their business online. Even after too many efforts, many of you are still not getting a result as per the expectations. Why is this often happening along with so many people? Since it’s time to bring a creativity and uniqueness. It will not work only by sharing your website link to the social media channel. If you share only website link there, probably no one will not go to see detail which is in your website link because you are not giving any reason of users to check it. Article on Benefits of social media marketing While sharing anything, you must give a reason as a stunning description for your users to visit it. If it impacts your audiences, they will surely wish to check it. So always give a good description while sharing anything on the social media network. Benefits of Social Media Marketing Here we will discuss major advantages of social media marketing. Brand Awareness Approx more than 50% people are aware with social media channels. As per my research, there are around 2.77 billion social media users over the world. Social media users are ever rising up day by day. Every social media channel has a search feature where you can find targeted audiences and make a connection with them. Express your business vision and explain benefit as well as the motive of your business in brief along with them. Getting Traffic Getting traffic through social media channels is not as easy a job as we think. You need to become creative and you should have an innovative idea. Content is a king which helps to win the customers. Prepare such content which has value so that people get inspired to share it. So, make content shareable including informative, practical and useful information. Instagram is known as a master social channel, Today. If you have knowledge about how to get Instagram followers, then you will get engagement and visibility on your business service there. Making Revenue YouTube is a great option to make revenue beyond our expectation but you need to do hard work before getting a big success there. You have to create a unique channel there then you need to upload a video which is useful for people. According to me, you should pick any learning topic in which you are master. Share your deep knowledge with generosity. If your knowledge makes sense, people will subscribe to the channel and be excited to watch every video. One day, your channel will become the need of their life. Article on Benefits of social media marketing Developing Visibility In order to get visibility on brand or content. While launching your service or product on the social media channel, you should write such a description which contains the main aim of your product significance as well as utility too. Worldwide Marketing You and your business can be popular worldwide through social media channels but you have to choose the correct social media channel for that. I think you should choose Facebook and Instagram if you want to market your business globally. Facebook has a feature where you can create a Facebook page for becoming your business identity there. You can post regarding your product or service in your business Facebook page by selecting target location. So, it’s a great opportunity for you to promote service as per target location. Secondly, Instagram has become the huge network. Most people using it now for their business promotion but you must have targeted followers. If you don’t have time to build followers there then you can use paid Instagram service from a trusted provider. For that, I will recommend using the services of Zengvotech for getting active and real followers for your Instagram account. SEO (Search Engine Optimization) Social media marketing is also helpful to boost your SEO of a website. It will not help you directly but indirectly, it’s a great factor because you can get a lot of visitors to your site via social media. Promoting your brand, product or service Social media channels help to make an identity for your business, product and brand. You just have to create a trust-worthy profile including your business site link and decent information there. I hope these all key ideas will help you to understand the importance of social media in your life. Best luck! Article on advantages of social media marketing

How to Increase LinkedIn Follower? Best tips to Increase Linkedin Followers: If you are managing a Linkedin page then I am going to giving best tips to increase Linkedin followers organically. So read this article till the end and implement the method which I am guiding.  As we all know that LinkedIn Company page helps you improve your business. LinkedIn may not seem as sexy as Twitter or Facebook, but with over 259,000,000 users and 2,100,000 groups, it’s a social channel that you can’t ignore. Below are the points which you can follow to increase your LinkedIn Followers.  Tip #1 Create and maintain Showcase Pages A Showcase Page is an affiliated extension of your company’s LinkedIn Page, designed to highlight a specific sub-brand, business unit, or initiative. Creating them, when warranted, develops multiple points of discovery and entry for your main Page. Tip #2 Add LinkedIn “Follow” Button to your website Adding a LinkedIn “Follow” button on your website and blog will make it easy for people to follow you on LinkedIn. Preferably add this follows button at the footer of your website which will repeat all the pages of your website. Not recommended to add at the top of the page script as it will affect loading speed. Tip #3 Post useful and quality content Add posts which are useful and quality content to your company page before you ask people to follow so that they find it enticing enough to follow it. Then regularly keep sharing interesting and useful information, updates, and links on your page to keep them interested. Tip #4 Join topical conversations with hashtags Use three to five relevant hashtags in your posts to reach new, relevant communities with your content. Also, when you associate your LinkedIn Page with relevant hashtags in your Communities Hashtags panel, you can enter a feed and react/comment on conversations from the perspective of your organization, further exposing your brand name to new, relevant audiences. Tip #5 Encourage executives and prominent leaders to @mention your Page The most prominent figures in your business serve as critical voices, and they often have large professional networks. When they frequently talk about and link to the company’s LinkedIn Page, it helps drive traffic and followers. Tip #6 Add more attractive cover image or logo to your LinkedIn company page This will always help you capture the attention of visitors. Tip #7 Always try to include images in your page posts Adding good Images will attract more attention leading to increase your LinkedIn Followers and visibility. Tip #8 Promote your company page outside Add a link to your page in company communications like mails, emails, newsletters etc. Invite other people such as your customers and key audiences to follow your page. Tip #9 Engage your employees to join LinkedIn and ask them to add your company as their workplace. Encourage your company employees to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page. Encourage them to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page. This will help to drive more traffic to your page. Tip #10 Promote on other social media pages You could ask your Twitter followers or Facebook fans follow your LinkedIn page. Give them the link and add an attractive call-to-action. This can increase your LinkedIn Followers Tip #11 Take part in LinkedIn groups Joining in LinkedIn groups is an effective way to highlight your Company Page and attract more followers. You can launch your own discussions, or you can contribute to popular discussions that other members have created. Join groups that are relevant to your business and actively participate in discussions by sharing your insights and thoughts so that people get to know you and will be tempted to check out your profile and page. Tip #12 Analyze your LinkedIn analytics and optimize your content for maximum traffic Check your LinkedIn analytics to know which kind of posts attract more audience and optimize your content accordingly to get more engagement and maximal Traffic. Tip #13 Share YouTube videos in your posts Add links to YouTube videos in your posts. According to LinkedIn, followers who engaged with such posts take “twice as many amplification actions (likes, shares, and comments)” as they do with posts without videos. Tip #14 Use your full company name as your LinkedIn page name This will help people find your page when they search for it using Google Search or on-site search. Tip #15 Shares your company news on your LinkedIn page According to LinkedIn, a huge percentage of LinkedIn members are interested in company news. Tip #16 Add a post on your page at least 20 times in a month LinkedIn study found that posting quality content regularly will keep your followers interested and will bring in new followers. Tip #17 Ask your employees to engage with your company to page content Such activities on your page will gather the interest of people who visit your page. Tip #18 Always fill out your complete company profile LinkedIn gives more preference to companies with complete profiles in their on-site search. Tip #19 Try to post your updates during the busiest hours LinkedIn’s busiest hours are in the morning and midday from Monday to Friday. This will ensure your post to get maximum reach. Tip #20 Add links in your page posts Include links in your LinkedIn page posts wherever possible because posts with links generate more traffic compared to posts without links. Tip #21 Optimize your LinkedIn page for search engines Include relevant keywords in your description and in your posts (especially longer, content-heavy posts that tend to do well in the search). Tip #22 Add multiple admins to your company page Assigning multiple admins, they can split the content creation and other work for various products and/or lines of business. Encourage them to post engaging content on the page regularly and share