Off-Page SEO checklist 2022 If you are searching best article on benefit of off page SEO then must read it for complete knowledge. Good traffic: Yes, this is right, you are going to get a quality traffic if you target god blogs while doing guest posting and choose high-quality blogs to share your posts. A wide range of link diversity: Your link profile will be diversified as you are getting backlinks from a wide variety of social sites as well as other websites which increase the authority of your site. Ranking improvement: The primary purpose of off page SEO is nothing but gaining rankings that can be accomplished by this, off page SEO can result in massive changes in SERP as search engines tend to rank posts which get good backlinks. Social media mentions: when your site starts to create a hype in social media, you are going to get free social shares and likes and also user engagement on the post which gives social signals again a ranking factor which can improve the search engine rankings. In laymen’s terms, we can say off page SEO is done by those who appreciate the content or service of your blog by linking back to particular or multiple posts from an anchor text using backlinks. Well, even though we can call this as an optimization done by third party sites, we can’t sit and wait for backlinks which interns help our posts to rank better and increase the blog authority. So off page SEO is done by webmasters and admins of third party sites as well as you if you are considering doing it yourself for quicker results. Checklist 2019 Let’s start this and this checklist comprised of primary link building methods and other useful ways of getting backlinks: Submitting your site to search engines. Social bookmarking. Blog commenting. Article submission. Directory submission. Guest posting. Forum links. Infographic submission. Web 2.0. Question and answers sites. Image submission. 1. Submitting Your Site to Search Engines This is the first step as soon as you create a new blog or site. Search engines are going to act as medians between you and your visitors, submit your site to a major number of search engines like Google, Bing, Yahoo, ask.com, etc., usually search engines ask you to drop the URL of your site and do a spam check to list out your website. You can even sign up to Google Webmaster and Bing Webmaster tools to analyze the clicks from search engines. 2. Social bookmarking sites Social bookmarking is also just like submitting your website to search engines, but here we are going to bookmark our sites to promote them whenever we publish content. Getting traffic from search engine involves an attached strings, but social bookmarking can give you massive traffic at almost no cost if marketing is done properly. You can submit your site to thousands of social bookmarking sites as most of them are free to publish sites. Well, known social bookmarking sites includes, Facebook, Reddit, Twitter, StumbleUpon, etc. You should use Onlywire to bookmarking your blog in 50 websites like reddit,stumblupon etc. 3. Blog Commenting Stop Reading Now,If you think Blog commenting is waste of time. Blog commenting is easy backlinks. There are 2 ways you can build backlinks with comments. First is high quality blog that’s required approval before approving your comment and second is non moderate blogs. 4. Article Submission Sites Article submission sites host a lot of articles where you can publish your articles by, linking back to your site as the source, or the sites which are going to use your articles would link back. This is the less time-consuming method. You can submit your articles to eHow.com or EzineArticles and many more sites. High PR Article Posting Links or Article Directories http://www.scoop.it/ http://www.evernote.com/ http://articles.abilogic.com/ http://www.basearticles.com/ http://www.pubarticles.com/ http://actuafreearticles.com/404.shtml http://www.articles.howto-tips.com/ 5. Directory submission sites This is one of the oldest methods of link building. Because this process involves nothing much but an adding link back to your site from URL option. This process is not working to improve the ranking of your website in search engine optimization but helps link diversification. You can submit your website to thousands of web directories including Etaaps.com firstppt.com and many more sites. Directory Sites http://www.1abc.org/ https://www.9sites.net/ http://www.addfreewebdirectory.com/ http://www.somuch.com/submit-links/ http://exampledir.com http://www.linkaroni.com http://clicksordirectory.com http://bing-directory.com 6. Guest Posting Now this is something which you should concentrate on, this involves a process of approaching the neighbor blogger of the same niche to let you post an article on his/her blog linking back to your content. This almost looks natural and one of the best link building method ever to sustain from Google updates. 7. Forum Links There are a lot of forums which can be found in every niche, and if you sign up for forums and involve in discussions with other members, you can always drop a link back to your site while having group conversations which increases the backlinks and also traffic from forums and communities. 8. Info graphics Submission This type of links are quite new. Infographic sites stand for sites having images which are the informative graphical representation of something complex. These are a great way of getting backlinks as only high authority sites and good blogs consider using infographic in their posts to increase the user experience. If your infographics are eye catchy, there are chances that you might get hundreds of high authority links from your niche. 9. Web 2.0 Link Building These are not the sites which are going to link you back, but you can do it yourself by creating a blog of your own on web 2.0 sites like Blogger, WordPress, Hatena and publish a content and link back to your main site. This involves a lot of perks such as you can get DA 100 backlink for free which has a lot of good effect on your off page SEO, you can also maintain publishing content on these web 2.0 and make them as private blog network to link

If you are searching the answer of this question How to build trust on social media? then this article is for you must read till end. Social Media – The place where all your possibilities are! Whether you like it or not – this is where everyone is growing! Before we become a part of the Building Trust for your brand – we should talk about it! How to build trust on social media? Well, this is important because it helps you increase your reach, it helps in brand awareness, helps you to gather information about your potential and current customers, to connect with your customers. Help – So let’s talk about how you can build your own brand on social media! Your own website/blog/article: It is necessary to create your own website or a blog that talks about the product / service and gives maximum information. It should be unique, compelling and provide an insight to users who will let them go for product / service. Consistency: This is a point which has great importance. Talking to people, sharing, knowing them – just staying inside the eyes – it is necessary and will increase awareness. Communicate with your audience, share their thoughts, know their thoughts – just stay in and around them. Networking: If any other big brand talks about you – it will build trust and reliability automatically – so much as you can do to network – join groups or forums, interact with influential people who will give you the right kind of audience Can help in joining. Facts: While creating your social media reputation, back up content with facts and stats – However, even after establishing your reputation, you have continued to support some facts or statistics to maintain credibility. Maintain objectivity: What is the value proposition for your business? As the owner of a brand, you can get value in your product or service, but this can not happen to the audience – so it is best to reach your team or people and know that you are objective about the business – And what’s in the table about it? . After knowing this, you can provide your credibility as a person who is sincere and aware of what business is! Ask customers for review your company: Reviews are essential to build trust in your brand. Before buying many consumers, check the company’s rating on Facebook as well as review sites like Yelp. This is one of the first things they see when checking a company online. If they can see at a glance that you are close to the 5-star rating, they will quickly change. Share high quality content: Assuming you already have your social media platforms all set up, the first thing you need to do is provide quality content that is of value to your visitors. This offers staying power, both with regard to how long visitors stay on your website and how much they engage on social media. In content sharing you should Identify who your customers (what they want, and why they want it) & competitors (what they say in their content, and what their content lacks) & provide better content by filling the gaps left by competitors and aligning your content to consumers’ needs. Should use 80/20 rule in effective content – i.e. 80% of your content should be informative and non-promotional, while the other 20% can talk about your brand or product. Use trustworthy links in your posts: Links are a link between your brand and online world, it is important to take your links to reputable sites. Custom brief links are made after a custom domain name and a keyword after a slash. So when users see your brand name related to the content you share, they know that this will not trigger spam or phishing sites. Stream events live: Live videos are a great way to increase engagement on social media and capitalize on consumers’ questions, wants, and needs. Encourage live video event conversations and bring brands together with their followers face-to-face. Live video promotion can help make your brands and viewers human, who will surely inspire confidence while answering questions in real time. Editing is not tricks, second takes or over-the-top productions. In an online world of highly curved and carefully selected material, it is a breath of fresh air that can make brands feel more honest and authentic. Share your social values: Today, people want to know which companies they support! And if your brand is more than just profits, then it will skyrocket your trust stock. Use your social media accounts to raise awareness about the reasons for your company and to highlight the socially responsible tasks your brand is doing. While this will definitely get you somewhere on the chart, it is also necessary to include your audience. You probably can not get it without any external conversations, so knowing and implementing their feedback will help you to make your brand a reliable and reliable brand on social media. I have shared my view on How to build trust on social media? If you have any other ideas, then we will be happy to know this!

SEO Tutorial for Beginners by Rihanshu Dhawan If you want to teach a strong SEO tutorial or what is SEO in digital marketing then this article is going to be very useful for you so read till the end. SEO is an acronym for Search Engine Optimization; Search engine optimization is the process of increasing the quality and the quantity traffic on your website, to increasing more and more visibility on search & brings website on the top page of search engine like Google, yahoo, Bing, ALO and asks. This is completely organic process. The actual goal of SEO is process to improving the rank and the possession of a particular website in the SERP (Search Engine Result Page) on a particular search query, for good ranking it is required to build a quality site and good user experience. SEO may target different kinds of search, including image, video, institute, news, and industry-specific horizontally & vertically search from search engines. It helps to gain maximum visibility to convert visitors into customers, the great thing about SEO is that when you are ranking you’re constantly visible to potential customers, able to receive traffic day and night, which can turn leads into sales. Every business dreams to rank on top position in search engine and SEO make dream become reality, because SEO is organic search service. Why SEO is necessary for business in today’s time According to Internet Live Stats, Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day, HubSpot: 80% of a website’s traffic begins with a search query. 90% of people see 1st search engine page only for any research or searching & 63 % persons like to see result in only golden triangle (top first three results on top page) & SEO makes it possible. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. Every day, people use Google to conduct over 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before buying. Once your website begins to rank in the first pages of Google’s search results, you’ll get more visibility. This means more traffic, more conversions, and eventually, increased revenue. Getting to page one of the search results is vital. 75% of users don’t even click past the first page! Google isn’t an advertising company. They’re a big data company. Every tool, platform, and device that they design has one purpose: to get data from users and use it to build a stronger search engine. By these all reason and more some reason SEO is very important for us because the central goal of SEO is to place business at the top of search engines to generate qualified traffic, revenue the best possible ROI. SEO in simple language Buyer intent is clearly expressed in search engine compared to any other digital medium. That’s why SEO and SEM are one of the most essential components of digital marketing, the great thing about SEO is that when you are ranking you’re constantly visible to potential customers, able to receive traffic day and night, which can turn leads into sales. In any successful business has many different marketing channels active at a given time, SEO is a perfect compliment to other marketing channels and should always be part of that. Types of SEO SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages. On Page SEO: On page SEO apply on your site to make it search engine friendly. Off Page  SEO: Off page SEO promote your website, through article marketing, social media, blog etc. so that it can rank better in search results. On page SEO In simple words on page SEO means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website. It is directly within the website in order to improve its position in the search rankings. The end goal of which is to increase organic traffic to your site. If you have a website or you are a blog owner then on page search engine optimization is extremely important part of your business. on page SEO elements include: keyword placement in the content, HTML coding, meta tags, image tags, video tags and other elements that are directly within your control. The biggest on page SEO factors included TITLE TAGS: Put your targeted keywords in the title tag of each page on your site. HEADINGS (H1, H2…):   It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page content. URL STRUCTURE: Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. Consult a professional before doing this. ALT TEXT FOR IMAGES: Any content management system should allow you to add something called “alt text” to all images on your website. Search engines crawl images in a similar way. FAST-LOADING PAGES, OR PAGE LOAD SPEED: Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher. PAGE CONTENT:  As we all know content is a king in present scenario so the content on your pages needs to be understandable, in easy language, valuable & useful to people. INTERNAL LINKING: Linking internally to other pages on your website is useful to visitors and it is also useful to search engines. RELEVANCY: Your content (all the pictures, images, and videos on your site) should be kept fresh and relevant not only to the keywords you are targeting, but to the current time as well. If it’s March and your web page still features Christmas sale information, you’re not helping your

Best Digital Marketing Institute In Jaipur – EIIM Best Digital Marketing Institute in Jaipur: Knock… Knock… do you want to join one of the best digital marketing institutes in Jaipur city ? which is 100% dedicated to digital marketing course, then EIIM is your right stop because It is one of the leading digital marketing institutes in Jaipur with 100% Job or business Assistance, EIIM well known for offering services with the main intention of developing industry ready professional in digital marketing. EIIM is an Abbreviation of the Edusolutions institute of Internet Marketing. EIIM Introduction  Hello beautiful people I am Rihanshu Dhawan founder member of Zengvotech. Today I am going to review of EIIM institute who is best digital marketing institute in Jaipur, which is working in digital marketing institute with wide range of courses, will prepare you for many exciting roles in this fast-changing and fast-growing sector. Beyond any doubts, digital marketing is one of the fastest growing sectors nowadays.  There are over $135 Billion spent in online advertising globally, that results in the total number of Internet users cross over 3 million (i.e. about 42% of the world’s total population) conveniently. Most importantly, it doesn’t matter, if it is a small business, large business, or even a MNC; everyone today is getting into the sphere of Digital Marketing. EIIM’s main focus is to make employer, not employee and for this all credit goes to Firoz sir which make EIIM best digital marketing institute in Jaipur. As Digital Marketing Institute, they have made it mission to change the skills and knowledge of digital professionals globally. There are three main reasons. The first is to advance the career of marketers and vendors, the second is that businesses have to overcome the lack of digital skills to ensure efficient and efficient workforce. The final reason is to provide professional certificates to teachers who can nurture future generations. I Recommend EIIM’s institute which is best digital marketing institute in Jaipur at Rajasthan, they offer professional training programs  in the online marketing field that helps to become an expert in just 90 days! With 28 modules, these modules are designed by professionals. Modules are following: web development, website management, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), SMO (Search Marketing Optimization), PPC (Pay Per Click), email marketing, affiliate marketing, ORM (Online Reputation Management), website promotion, press release marketing, online advertisement development and social advertising like facebook advertising, youtube advertising, app advertising, linkedin advertising, instagram advertising etc. these all online marketing tools help in small medium and large businesses to attain their business goals & visible on Google at satisfying rank. There are highly qualified and experienced teacher to teach & they teaches every aspect of digital marketing by provide Hands-on practical training in the classroom for increase skills, career & business. The pedagogy of this institute is completely depending on live projects. EIIM (best digital marketing institute in Jaipur) prepare the students for the most in demand digital marketing certificate exams like Google Ads, Facebook Blueprint, YouTube Advertising, Bing Ads accreditation, Google Analytics, and Twitter Marketing. So I suggest to get enrolled in EIIM which is best digital marketing institute in Jaipur & most demanding digital marketing institute today. This institute will make your career a new height. As I had already discussed that EIIM will provides you an excellent platform to learn and explore the subject from industry experts. Firoz sir is the director & teacher of the EIIM institute who help students to dream high and achieve it. He has best quality knowledge of digital marketing course. He is very passionate, supportive, friendly behavior & motivator & gives the every knowledge in such an easy way, that’s why his every old or new student of is still connected.  If you have digital marketing in your mind and want to pursue digital marketing course, this is the place one should join. Contact Information of EIIM Institute Address of EIIM: 702 Balaji Tower Near radisson blu, Mata colony, Jaipur, Rajasthan 302018 Contact Number: 0141- 272 1652 & 9887191989 E-Mail ID: info@eiim.in URL: www.eiim.in

SOSTAC Model for Digital Marketing – Zengvotech SOSTAC model for digital marketing was developed by PR Smith in the 1990s, by using this model you will have a clear structure that makes your quicker and easier to create the plan strategies or campaigns. Zengvotech also follow this model for marketing and business planning SOSTAC stands for: S stands for Situation Analysis – which means where are we now? O stands for Objectives which means where do we want to go? S stands for Strategy which summarizes how we are going to get there. T stands for Tactics which are the details of strategy. A stands for Action or implementation – putting the plan to work. C stands for Control which means measurement, monitoring, reviewing, updating and modifying. Situation analysis Take 20% of your time to analyze the situation to see where you are now. This first stage is all about looking at your current situation. Some questions to consider include: Who are your digital customers right now? Which digital channels are they using? Who are your competitors and what are their key differentiation? How are we performing? How effective is our marketing mix? Objectives analysis Take 5% of your time to understand where you want to get to, different stages should have different objectives for of the online customer lifecycle. Questions to consider include: What’s my business mission and vision? What’s my business, marketing and communication objectives? Use the SMART framework to qualify objectives (Smart, Measurable, Achievable, Realistic, Time-Bound) Strategy analysis Take the bulk of your time, around 45%, to consider what you need to do to reach your objectives. Strategies involve in analyzing the information & determine how you’ll meet the ‘objectives’. Questions worth answering include: Which segments are you going to target? Which segments of the markets do we want to focus on? (Targeting) How do we want to be perceived in each of the different target segments? (Positioning) What is your online value proposition? In other words, how are you going to differentiate yourself online? Tactics analysis Use 30% of your time to plan how you will implement your strategy. Just think which digital tools are right for your target audience and how you are going to use them. However, without the foundation of the earlier stages, you stand a very good chance of wasting time and money here. Some questions include: How will your choice of tools allow you to target the intended audience? How will you convey your online value proposition? What content do you need to develop (emails, posts, ads, landing pages, etc.) Do we have the necessary resources and budget? Action analysis Only now is it time to precede and take action. You will need to understand: Who is going to do what? When are they going to do it? What are the resource allocations for the actions? How is performance going to be recorded? Control analysis The last stage is to plan how you are going to monitor and measure whether you’re meeting your strategy’s ‘objectives’. What are the KPI’s and which monitoring and reporting tools will you use? You need to be able to control your digital marketing strategy and keep track of your progress. You need to know: Do the KPIs relate to your business, marketing and communication objectives? Who is responsible for measurement? What resources are allocated for measurement? How do we review our measurements? What actions do we take on variance? So over all we can say that SOSTAC Model for Digital Marketing is very useful strategy for any marketing because this model identifies needs and wants of consumers, new product areas, new and/or potential customers, competitors and analyzes your product’s or firm’s competitive advantage, determines demand for a product etc.