Digital Marketing

Tips To Write SEO Friendly Content SEO Friendly Content is the type of content that is created in a way that helps search engines rank it higher. Although some marketers think that this should be filled with keywords, it is actually to help them find search engines, understand and link your content to the topic you are trying to cover. If your website appears on the main page, you will get more clicks, shares, likes and engagements & for it you required SEO Friendly Content with Google algorithm. Needless to say, if you want your business to thrive, you need to make sure that you write SEO Friendly Content. Here’s, How to make your SEO Friendly Content Keyword Research Use headlines and sub-headers Add links to previous content Optimize the length of your article Choose your keywords wisely Optimize your images Write high-quality content Related Keyword List Engaging & Optimized Title Tags (Headlines) Supersede Everything Don’t forget to use Latent Semantic Keywords (LSI Keywords) Choosing SEO-Friendly titles for your blog posts What Is SEO Content? To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts: SEO means search engine optimization, or the process of optimizing a website so that people can find it easily through search engines like Google and other platform. By “content” we mean any information that resides on the web and can be consumed on the web (on different types of content below) These two part of component is very important in any website ranking on search engine. If nobody ever finds your page, even the best written articles are meaningless, for it is mandatory to write a SEO Friendly Content. I am not going to tell you everything you need to know about optimizing your SEO Friendly Content for search engines here, but a super-quick refresher on everything you need to do to SEO your web content: Keyword Research: If you want to generate traffic through search, then it is best to do keyword research before you start writing. Keyword Optimization: Know where and how to use keywords in your content for maximum search ability. Content Organization: The content of your site should be organized in a logical manner. This is not only good for SEO, it helps visitors to your site to find other related content easily. Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content. As we all know content is king and to be on top of website have to write SEO Friendly Content with all these super-quick refresher Types of SEO Content SEO content can include any of the following and must focus on SEO Friendly Content to rank: Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page. For product page there must be SEO Friendly Content with Google algorithm. Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. For blog post there must be SEO Friendly Content with Google algorithm. Articles – Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper- or magazine-style websites. For any article there must be SEO Friendly Content with Google algorithm. Lists – A list is really just a kind of article, but framing it as a list (such as “10 Ways to Lower Your Energy Bill” or “101 Things I Hate About Google”) makes it easier to scan. These types of titles also seem to be more clickable when found in search results or in social media feeds. Guides – A guide is a longer piece of content that explains in detail how to do something. You can post a full guide on your website, or you can post a summary or excerpt, requiring visitors to fill out a registration form to read the full guide. This can be a good way to generate leads, but keep in mind that putting up a registration wall will likely reduce the amount of SEO traffic you can drive to that guide. For guides there must be SEO Friendly Content with Google algorithm. Videos – In general there are fewer videos on the web than pages of text; consequently, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article. Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. Consider creating video tutorials of how to use your products. Or illustrate a process that is related to your business – for example, a plumber could make a video showing how to unclog a sink. Infographics – Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page. You can use one of these five free infographic templates to get started. Slideshows – A slideshow is a way to display a series of related images. Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image file names and so on is important because there is less for the search engines to “read.” Glossaries – I swear more people use Google to look up terms than they use a dictionary. (Do you even

51 Point Checklist for Creating a Website 2020 Checklist for Creating a Website 2020: If you are planing to develop a website then this checklist you should check before. As we all know designing websites can be a long and complicated process. Dealing with clients, designing prototypes, coding, programming, and testing – there’s a lot to keep track of and a lot to make sure gets done. That’s where website checklists can make your life a whole lot easier. With lists of points covering multiple areas from content to usability to accessibility to standards, you’re a lot less likely to overlook important parts of a site. Below are 51 Checklist for Creating a Website to make your design process easier and more organized. Consider using these checklists as a jumping off point for creating your own customized list, based on your own needs. Checklist for Creating a Website are following: 1) Domain 2) Hosting 3) Theme / website template 4) HTTPS certificate 5) Use a correct Doctype (A doctype (short for ‘document type declaration’) informs the validate which version of (X)HTML you’re using, and must appear at the very top of every web page. Doctypes are a key component of compliant web pages: your markup and CSS won’t validate without them.) 6) Use Valid (X)HTML (Valid code will render faster than code with errors. Valid code will render better than invalid code. Browsers are becoming more standards compliant, and it is becoming increasingly necessary to write valid and standards compliant HTML) 7) Use Valid CSS(You need to make sure that there aren’t any errors in either your HTML or your CSS, since mistakes in either place can result in botched document appearance.) 8) Use CSS for all presentation aspects (fonts, colour, padding, borders etc) 9) Use all decorative images in the CSS, or do they appear in the (X)HTML 10) Minify JawaScript 11) Minify HTML file 12) Robot txt 13) Generate XML site map 14) Site should have a sitemap page and contact page 15) There should have a search tool 16) Link to the home page on every page in the site 17) Links underlined 18) Color Scheme & fonts 19) Site should have a meaningful and helpful 404 error page that works from any depth in the site 20) Site’s URL work without “www” 21) Site should have a favicon 22) Prioritize a Mobile-First Design or mobile friendly 23) Responsiveness Is Required 24) Reduce server response time 25) Improve speed or Make Your WordPress Site Load Faster 26) Maximize Cross-Browser Compatibility (Internet Explorer, Chrome, Firefox, Opera & Safar) 27) SEO Plugin Compatibility Is A Must 28) Avoid Homepage Sliders 29) Seek Out Schema.org Markup or Rich snipped 30) Favor Themes with User-Friendly Navigation or bredcum 31) It Needs To Load Fast 32) N number of website pages 33) Unlimited website storage for images and videos 34) Should have customer reviews, maps & slideshows 35) Features – Photo galleries & A quick contact form, quote request or booking form 36) Pop up form 37) Chatting box 38) Search box (normal or calendar base) 39) Sharing buttons (social and product) 40) Enquiry form on home, about us, contact us & each landing page 41) Videos supportive theme 42) Business email address 43) Required C-Pannel 44) Choose a Website Building Software (WordPress, Wix, Squarespace and Weebly) 45) Wireframes (Each page on your website should have one objective. This will keep your user or visitor from becoming confused as they navigate the site.) 46) Use NAP (Name, Address & Contact number) on each page for Call to Action 47) Captcha Tests (Spam, spam, and more spam. That’s what some businesses receive in their comment sections, contact forms, and site forums that don’t have captcha tests in place. These tests (you’ll recognize them as the random letters and numbers typed before submitting a web-based form) differentiate humans from robots.) 48) Customer Testimonials 49) Organize Permalinks in structured way 50) Record – (The amount of new enquiries they get. Number of signups for the site’s free trial. Number of signups for a FREE eBook. Number of users of the site’s forum. Number of sales, Customer’s average order size, Amount of traffic, Level of activity on the site’s blog, Number of social media (Facebook / Twitter) followers.) 51) Need multi-language support @Thanks

What are the benefits and advantages of social media marketing? Article on advantages of social media marketing: As far as social media marketing is concerned, it’s a very crucial and necessary for getting traffic to your website as well as branding greatly in over the world. I think most of the business owner or marketer prefer doing social media marketing first when it comes to promoting their business online. Even after too many efforts, many of you are still not getting a result as per the expectations. Why is this often happening along with so many people? Since it’s time to bring a creativity and uniqueness. It will not work only by sharing your website link to the social media channel. If you share only website link there, probably no one will not go to see detail which is in your website link because you are not giving any reason of users to check it. Article on Benefits of social media marketing While sharing anything, you must give a reason as a stunning description for your users to visit it. If it impacts your audiences, they will surely wish to check it. So always give a good description while sharing anything on the social media network. Benefits of Social Media Marketing Here we will discuss major advantages of social media marketing. Brand Awareness Approx more than 50% people are aware with social media channels. As per my research, there are around 2.77 billion social media users over the world. Social media users are ever rising up day by day. Every social media channel has a search feature where you can find targeted audiences and make a connection with them. Express your business vision and explain benefit as well as the motive of your business in brief along with them. Getting Traffic Getting traffic through social media channels is not as easy a job as we think. You need to become creative and you should have an innovative idea. Content is a king which helps to win the customers. Prepare such content which has value so that people get inspired to share it. So, make content shareable including informative, practical and useful information. Instagram is known as a master social channel, Today. If you have knowledge about how to get Instagram followers, then you will get engagement and visibility on your business service there. Making Revenue YouTube is a great option to make revenue beyond our expectation but you need to do hard work before getting a big success there. You have to create a unique channel there then you need to upload a video which is useful for people. According to me, you should pick any learning topic in which you are master. Share your deep knowledge with generosity. If your knowledge makes sense, people will subscribe to the channel and be excited to watch every video. One day, your channel will become the need of their life. Article on Benefits of social media marketing Developing Visibility In order to get visibility on brand or content. While launching your service or product on the social media channel, you should write such a description which contains the main aim of your product significance as well as utility too. Worldwide Marketing You and your business can be popular worldwide through social media channels but you have to choose the correct social media channel for that. I think you should choose Facebook and Instagram if you want to market your business globally. Facebook has a feature where you can create a Facebook page for becoming your business identity there. You can post regarding your product or service in your business Facebook page by selecting target location. So, it’s a great opportunity for you to promote service as per target location. Secondly, Instagram has become the huge network. Most people using it now for their business promotion but you must have targeted followers. If you don’t have time to build followers there then you can use paid Instagram service from a trusted provider. For that, I will recommend using the services of Zengvotech for getting active and real followers for your Instagram account. SEO (Search Engine Optimization) Social media marketing is also helpful to boost your SEO of a website. It will not help you directly but indirectly, it’s a great factor because you can get a lot of visitors to your site via social media. Promoting your brand, product or service Social media channels help to make an identity for your business, product and brand. You just have to create a trust-worthy profile including your business site link and decent information there. I hope these all key ideas will help you to understand the importance of social media in your life. Best luck! Article on advantages of social media marketing

How to Increase LinkedIn Follower? Best tips to Increase Linkedin Followers: If you are managing a Linkedin page then I am going to giving best tips to increase Linkedin followers organically. So read this article till the end and implement the method which I am guiding.  As we all know that LinkedIn Company page helps you improve your business. LinkedIn may not seem as sexy as Twitter or Facebook, but with over 259,000,000 users and 2,100,000 groups, it’s a social channel that you can’t ignore. Below are the points which you can follow to increase your LinkedIn Followers.  Tip #1 Create and maintain Showcase Pages A Showcase Page is an affiliated extension of your company’s LinkedIn Page, designed to highlight a specific sub-brand, business unit, or initiative. Creating them, when warranted, develops multiple points of discovery and entry for your main Page. Tip #2 Add LinkedIn “Follow” Button to your website Adding a LinkedIn “Follow” button on your website and blog will make it easy for people to follow you on LinkedIn. Preferably add this follows button at the footer of your website which will repeat all the pages of your website. Not recommended to add at the top of the page script as it will affect loading speed. Tip #3 Post useful and quality content Add posts which are useful and quality content to your company page before you ask people to follow so that they find it enticing enough to follow it. Then regularly keep sharing interesting and useful information, updates, and links on your page to keep them interested. Tip #4 Join topical conversations with hashtags Use three to five relevant hashtags in your posts to reach new, relevant communities with your content. Also, when you associate your LinkedIn Page with relevant hashtags in your Communities Hashtags panel, you can enter a feed and react/comment on conversations from the perspective of your organization, further exposing your brand name to new, relevant audiences. Tip #5 Encourage executives and prominent leaders to @mention your Page The most prominent figures in your business serve as critical voices, and they often have large professional networks. When they frequently talk about and link to the company’s LinkedIn Page, it helps drive traffic and followers. Tip #6 Add more attractive cover image or logo to your LinkedIn company page This will always help you capture the attention of visitors. Tip #7 Always try to include images in your page posts Adding good Images will attract more attention leading to increase your LinkedIn Followers and visibility. Tip #8 Promote your company page outside Add a link to your page in company communications like mails, emails, newsletters etc. Invite other people such as your customers and key audiences to follow your page. Tip #9 Engage your employees to join LinkedIn and ask them to add your company as their workplace. Encourage your company employees to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page. Encourage them to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page. This will help to drive more traffic to your page. Tip #10 Promote on other social media pages You could ask your Twitter followers or Facebook fans follow your LinkedIn page. Give them the link and add an attractive call-to-action. This can increase your LinkedIn Followers Tip #11 Take part in LinkedIn groups Joining in LinkedIn groups is an effective way to highlight your Company Page and attract more followers. You can launch your own discussions, or you can contribute to popular discussions that other members have created. Join groups that are relevant to your business and actively participate in discussions by sharing your insights and thoughts so that people get to know you and will be tempted to check out your profile and page. Tip #12 Analyze your LinkedIn analytics and optimize your content for maximum traffic Check your LinkedIn analytics to know which kind of posts attract more audience and optimize your content accordingly to get more engagement and maximal Traffic. Tip #13 Share YouTube videos in your posts Add links to YouTube videos in your posts. According to LinkedIn, followers who engaged with such posts take “twice as many amplification actions (likes, shares, and comments)” as they do with posts without videos. Tip #14 Use your full company name as your LinkedIn page name This will help people find your page when they search for it using Google Search or on-site search. Tip #15 Shares your company news on your LinkedIn page According to LinkedIn, a huge percentage of LinkedIn members are interested in company news. Tip #16 Add a post on your page at least 20 times in a month LinkedIn study found that posting quality content regularly will keep your followers interested and will bring in new followers. Tip #17 Ask your employees to engage with your company to page content Such activities on your page will gather the interest of people who visit your page. Tip #18 Always fill out your complete company profile LinkedIn gives more preference to companies with complete profiles in their on-site search. Tip #19 Try to post your updates during the busiest hours LinkedIn’s busiest hours are in the morning and midday from Monday to Friday. This will ensure your post to get maximum reach. Tip #20 Add links in your page posts Include links in your LinkedIn page posts wherever possible because posts with links generate more traffic compared to posts without links. Tip #21 Optimize your LinkedIn page for search engines Include relevant keywords in your description and in your posts (especially longer, content-heavy posts that tend to do well in the search). Tip #22 Add multiple admins to your company page Assigning multiple admins, they can split the content creation and other work for various products and/or lines of business. Encourage them to post engaging content on the page regularly and share

Off-Page SEO checklist 2022 If you are searching best article on benefit of off page SEO then must read it for complete knowledge. Good traffic: Yes, this is right, you are going to get a quality traffic if you target god blogs while doing guest posting and choose high-quality blogs to share your posts. A wide range of link diversity: Your link profile will be diversified as you are getting backlinks from a wide variety of social sites as well as other websites which increase the authority of your site. Ranking improvement: The primary purpose of off page SEO is nothing but gaining rankings that can be accomplished by this, off page SEO can result in massive changes in SERP as search engines tend to rank posts which get good backlinks. Social media mentions: when your site starts to create a hype in social media, you are going to get free social shares and likes and also user engagement on the post which gives social signals again a ranking factor which can improve the search engine rankings. In laymen’s terms, we can say off page SEO is done by those who appreciate the content or service of your blog by linking back to particular or multiple posts from an anchor text using backlinks. Well, even though we can call this as an optimization done by third party sites, we can’t sit and wait for backlinks which interns help our posts to rank better and increase the blog authority. So off page SEO is done by webmasters and admins of third party sites as well as you if you are considering doing it yourself for quicker results. Checklist 2019 Let’s start this and this checklist comprised of primary link building methods and other useful ways of getting backlinks: Submitting your site to search engines. Social bookmarking. Blog commenting. Article submission. Directory submission. Guest posting. Forum links. Infographic submission. Web 2.0. Question and answers sites. Image submission. 1. Submitting Your Site to Search Engines This is the first step as soon as you create a new blog or site. Search engines are going to act as medians between you and your visitors, submit your site to a major number of search engines like Google, Bing, Yahoo, ask.com, etc., usually search engines ask you to drop the URL of your site and do a spam check to list out your website. You can even sign up to Google Webmaster and Bing Webmaster tools to analyze the clicks from search engines. 2. Social bookmarking sites Social bookmarking is also just like submitting your website to search engines, but here we are going to bookmark our sites to promote them whenever we publish content. Getting traffic from search engine involves an attached strings, but social bookmarking can give you massive traffic at almost no cost if marketing is done properly. You can submit your site to thousands of social bookmarking sites as most of them are free to publish sites. Well, known social bookmarking sites includes, Facebook, Reddit, Twitter, StumbleUpon, etc. You should use Onlywire to bookmarking your blog in 50 websites like reddit,stumblupon etc. 3. Blog Commenting Stop Reading Now,If you think Blog commenting is waste of time. Blog commenting is easy backlinks. There are 2 ways you can build backlinks with comments. First is high quality blog that’s required approval before approving your comment and second is non moderate blogs. 4. Article Submission Sites Article submission sites host a lot of articles where you can publish your articles by, linking back to your site as the source, or the sites which are going to use your articles would link back. This is the less time-consuming method. You can submit your articles to eHow.com or EzineArticles and many more sites. High PR Article Posting Links or Article Directories http://www.scoop.it/ http://www.evernote.com/ http://articles.abilogic.com/ http://www.basearticles.com/ http://www.pubarticles.com/ http://actuafreearticles.com/404.shtml http://www.articles.howto-tips.com/ 5. Directory submission sites This is one of the oldest methods of link building. Because this process involves nothing much but an adding link back to your site from URL option. This process is not working to improve the ranking of your website in search engine optimization but helps link diversification. You can submit your website to thousands of web directories including Etaaps.com firstppt.com and many more sites. Directory Sites http://www.1abc.org/ https://www.9sites.net/ http://www.addfreewebdirectory.com/ http://www.somuch.com/submit-links/ http://exampledir.com http://www.linkaroni.com http://clicksordirectory.com http://bing-directory.com 6. Guest Posting Now this is something which you should concentrate on, this involves a process of approaching the neighbor blogger of the same niche to let you post an article on his/her blog linking back to your content. This almost looks natural and one of the best link building method ever to sustain from Google updates. 7. Forum Links There are a lot of forums which can be found in every niche, and if you sign up for forums and involve in discussions with other members, you can always drop a link back to your site while having group conversations which increases the backlinks and also traffic from forums and communities. 8. Info graphics Submission This type of links are quite new. Infographic sites stand for sites having images which are the informative graphical representation of something complex. These are a great way of getting backlinks as only high authority sites and good blogs consider using infographic in their posts to increase the user experience. If your infographics are eye catchy, there are chances that you might get hundreds of high authority links from your niche. 9. Web 2.0 Link Building These are not the sites which are going to link you back, but you can do it yourself by creating a blog of your own on web 2.0 sites like Blogger, WordPress, Hatena and publish a content and link back to your main site. This involves a lot of perks such as you can get DA 100 backlink for free which has a lot of good effect on your off page SEO, you can also maintain publishing content on these web 2.0 and make them as private blog network to link

If you are searching the answer of this question How to build trust on social media? then this article is for you must read till end. Social Media – The place where all your possibilities are! Whether you like it or not – this is where everyone is growing! Before we become a part of the Building Trust for your brand – we should talk about it! How to build trust on social media? Well, this is important because it helps you increase your reach, it helps in brand awareness, helps you to gather information about your potential and current customers, to connect with your customers. Help – So let’s talk about how you can build your own brand on social media! Your own website/blog/article: It is necessary to create your own website or a blog that talks about the product / service and gives maximum information. It should be unique, compelling and provide an insight to users who will let them go for product / service. Consistency: This is a point which has great importance. Talking to people, sharing, knowing them – just staying inside the eyes – it is necessary and will increase awareness. Communicate with your audience, share their thoughts, know their thoughts – just stay in and around them. Networking: If any other big brand talks about you – it will build trust and reliability automatically – so much as you can do to network – join groups or forums, interact with influential people who will give you the right kind of audience Can help in joining. Facts: While creating your social media reputation, back up content with facts and stats – However, even after establishing your reputation, you have continued to support some facts or statistics to maintain credibility. Maintain objectivity: What is the value proposition for your business? As the owner of a brand, you can get value in your product or service, but this can not happen to the audience – so it is best to reach your team or people and know that you are objective about the business – And what’s in the table about it? . After knowing this, you can provide your credibility as a person who is sincere and aware of what business is! Ask customers for review your company: Reviews are essential to build trust in your brand. Before buying many consumers, check the company’s rating on Facebook as well as review sites like Yelp. This is one of the first things they see when checking a company online. If they can see at a glance that you are close to the 5-star rating, they will quickly change. Share high quality content: Assuming you already have your social media platforms all set up, the first thing you need to do is provide quality content that is of value to your visitors. This offers staying power, both with regard to how long visitors stay on your website and how much they engage on social media. In content sharing you should Identify who your customers (what they want, and why they want it) & competitors (what they say in their content, and what their content lacks) & provide better content by filling the gaps left by competitors and aligning your content to consumers’ needs. Should use 80/20 rule in effective content – i.e. 80% of your content should be informative and non-promotional, while the other 20% can talk about your brand or product. Use trustworthy links in your posts: Links are a link between your brand and online world, it is important to take your links to reputable sites. Custom brief links are made after a custom domain name and a keyword after a slash. So when users see your brand name related to the content you share, they know that this will not trigger spam or phishing sites. Stream events live: Live videos are a great way to increase engagement on social media and capitalize on consumers’ questions, wants, and needs. Encourage live video event conversations and bring brands together with their followers face-to-face. Live video promotion can help make your brands and viewers human, who will surely inspire confidence while answering questions in real time. Editing is not tricks, second takes or over-the-top productions. In an online world of highly curved and carefully selected material, it is a breath of fresh air that can make brands feel more honest and authentic. Share your social values: Today, people want to know which companies they support! And if your brand is more than just profits, then it will skyrocket your trust stock. Use your social media accounts to raise awareness about the reasons for your company and to highlight the socially responsible tasks your brand is doing. While this will definitely get you somewhere on the chart, it is also necessary to include your audience. You probably can not get it without any external conversations, so knowing and implementing their feedback will help you to make your brand a reliable and reliable brand on social media. I have shared my view on How to build trust on social media? If you have any other ideas, then we will be happy to know this!

SEO Tutorial for Beginners by Rihanshu Dhawan If you want to teach a strong SEO tutorial or what is SEO in digital marketing then this article is going to be very useful for you so read till the end. SEO is an acronym for Search Engine Optimization; Search engine optimization is the process of increasing the quality and the quantity traffic on your website, to increasing more and more visibility on search & brings website on the top page of search engine like Google, yahoo, Bing, ALO and asks. This is completely organic process. The actual goal of SEO is process to improving the rank and the possession of a particular website in the SERP (Search Engine Result Page) on a particular search query, for good ranking it is required to build a quality site and good user experience. SEO may target different kinds of search, including image, video, institute, news, and industry-specific horizontally & vertically search from search engines. It helps to gain maximum visibility to convert visitors into customers, the great thing about SEO is that when you are ranking you’re constantly visible to potential customers, able to receive traffic day and night, which can turn leads into sales. Every business dreams to rank on top position in search engine and SEO make dream become reality, because SEO is organic search service. Why SEO is necessary for business in today’s time According to Internet Live Stats, Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day, HubSpot: 80% of a website’s traffic begins with a search query. 90% of people see 1st search engine page only for any research or searching & 63 % persons like to see result in only golden triangle (top first three results on top page) & SEO makes it possible. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. Every day, people use Google to conduct over 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before buying. Once your website begins to rank in the first pages of Google’s search results, you’ll get more visibility. This means more traffic, more conversions, and eventually, increased revenue. Getting to page one of the search results is vital. 75% of users don’t even click past the first page! Google isn’t an advertising company. They’re a big data company. Every tool, platform, and device that they design has one purpose: to get data from users and use it to build a stronger search engine. By these all reason and more some reason SEO is very important for us because the central goal of SEO is to place business at the top of search engines to generate qualified traffic, revenue the best possible ROI. SEO in simple language Buyer intent is clearly expressed in search engine compared to any other digital medium. That’s why SEO and SEM are one of the most essential components of digital marketing, the great thing about SEO is that when you are ranking you’re constantly visible to potential customers, able to receive traffic day and night, which can turn leads into sales. In any successful business has many different marketing channels active at a given time, SEO is a perfect compliment to other marketing channels and should always be part of that. Types of SEO SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages. On Page SEO: On page SEO apply on your site to make it search engine friendly. Off Page  SEO: Off page SEO promote your website, through article marketing, social media, blog etc. so that it can rank better in search results. On page SEO In simple words on page SEO means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website. It is directly within the website in order to improve its position in the search rankings. The end goal of which is to increase organic traffic to your site. If you have a website or you are a blog owner then on page search engine optimization is extremely important part of your business. on page SEO elements include: keyword placement in the content, HTML coding, meta tags, image tags, video tags and other elements that are directly within your control. The biggest on page SEO factors included TITLE TAGS: Put your targeted keywords in the title tag of each page on your site. HEADINGS (H1, H2…):   It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page content. URL STRUCTURE: Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. Consult a professional before doing this. ALT TEXT FOR IMAGES: Any content management system should allow you to add something called “alt text” to all images on your website. Search engines crawl images in a similar way. FAST-LOADING PAGES, OR PAGE LOAD SPEED: Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher. PAGE CONTENT:  As we all know content is a king in present scenario so the content on your pages needs to be understandable, in easy language, valuable & useful to people. INTERNAL LINKING: Linking internally to other pages on your website is useful to visitors and it is also useful to search engines. RELEVANCY: Your content (all the pictures, images, and videos on your site) should be kept fresh and relevant not only to the keywords you are targeting, but to the current time as well. If it’s March and your web page still features Christmas sale information, you’re not helping your

Best Digital Marketing Institute In Jaipur – EIIM Best Digital Marketing Institute in Jaipur: Knock… Knock… do you want to join one of the best digital marketing institutes in Jaipur city ? which is 100% dedicated to digital marketing course, then EIIM is your right stop because It is one of the leading digital marketing institutes in Jaipur with 100% Job or business Assistance, EIIM well known for offering services with the main intention of developing industry ready professional in digital marketing. EIIM is an Abbreviation of the Edusolutions institute of Internet Marketing. EIIM Introduction  Hello beautiful people I am Rihanshu Dhawan founder member of Zengvotech. Today I am going to review of EIIM institute who is best digital marketing institute in Jaipur, which is working in digital marketing institute with wide range of courses, will prepare you for many exciting roles in this fast-changing and fast-growing sector. Beyond any doubts, digital marketing is one of the fastest growing sectors nowadays.  There are over $135 Billion spent in online advertising globally, that results in the total number of Internet users cross over 3 million (i.e. about 42% of the world’s total population) conveniently. Most importantly, it doesn’t matter, if it is a small business, large business, or even a MNC; everyone today is getting into the sphere of Digital Marketing. EIIM’s main focus is to make employer, not employee and for this all credit goes to Firoz sir which make EIIM best digital marketing institute in Jaipur. As Digital Marketing Institute, they have made it mission to change the skills and knowledge of digital professionals globally. There are three main reasons. The first is to advance the career of marketers and vendors, the second is that businesses have to overcome the lack of digital skills to ensure efficient and efficient workforce. The final reason is to provide professional certificates to teachers who can nurture future generations. I Recommend EIIM’s institute which is best digital marketing institute in Jaipur at Rajasthan, they offer professional training programs  in the online marketing field that helps to become an expert in just 90 days! With 28 modules, these modules are designed by professionals. Modules are following: web development, website management, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), SMO (Search Marketing Optimization), PPC (Pay Per Click), email marketing, affiliate marketing, ORM (Online Reputation Management), website promotion, press release marketing, online advertisement development and social advertising like facebook advertising, youtube advertising, app advertising, linkedin advertising, instagram advertising etc. these all online marketing tools help in small medium and large businesses to attain their business goals & visible on Google at satisfying rank. There are highly qualified and experienced teacher to teach & they teaches every aspect of digital marketing by provide Hands-on practical training in the classroom for increase skills, career & business. The pedagogy of this institute is completely depending on live projects. EIIM (best digital marketing institute in Jaipur) prepare the students for the most in demand digital marketing certificate exams like Google Ads, Facebook Blueprint, YouTube Advertising, Bing Ads accreditation, Google Analytics, and Twitter Marketing. So I suggest to get enrolled in EIIM which is best digital marketing institute in Jaipur & most demanding digital marketing institute today. This institute will make your career a new height. As I had already discussed that EIIM will provides you an excellent platform to learn and explore the subject from industry experts. Firoz sir is the director & teacher of the EIIM institute who help students to dream high and achieve it. He has best quality knowledge of digital marketing course. He is very passionate, supportive, friendly behavior & motivator & gives the every knowledge in such an easy way, that’s why his every old or new student of is still connected.  If you have digital marketing in your mind and want to pursue digital marketing course, this is the place one should join. Contact Information of EIIM Institute Address of EIIM: 702 Balaji Tower Near radisson blu, Mata colony, Jaipur, Rajasthan 302018 Contact Number: 0141- 272 1652 & 9887191989 E-Mail ID: info@eiim.in URL: www.eiim.in

SOSTAC Model for Digital Marketing – Zengvotech SOSTAC model for digital marketing was developed by PR Smith in the 1990s, by using this model you will have a clear structure that makes your quicker and easier to create the plan strategies or campaigns. Zengvotech also follow this model for marketing and business planning SOSTAC stands for: S stands for Situation Analysis – which means where are we now? O stands for Objectives which means where do we want to go? S stands for Strategy which summarizes how we are going to get there. T stands for Tactics which are the details of strategy. A stands for Action or implementation – putting the plan to work. C stands for Control which means measurement, monitoring, reviewing, updating and modifying. Situation analysis Take 20% of your time to analyze the situation to see where you are now. This first stage is all about looking at your current situation. Some questions to consider include: Who are your digital customers right now? Which digital channels are they using? Who are your competitors and what are their key differentiation? How are we performing? How effective is our marketing mix? Objectives analysis Take 5% of your time to understand where you want to get to, different stages should have different objectives for of the online customer lifecycle. Questions to consider include: What’s my business mission and vision? What’s my business, marketing and communication objectives? Use the SMART framework to qualify objectives (Smart, Measurable, Achievable, Realistic, Time-Bound) Strategy analysis Take the bulk of your time, around 45%, to consider what you need to do to reach your objectives. Strategies involve in analyzing the information & determine how you’ll meet the ‘objectives’. Questions worth answering include: Which segments are you going to target? Which segments of the markets do we want to focus on? (Targeting) How do we want to be perceived in each of the different target segments? (Positioning) What is your online value proposition? In other words, how are you going to differentiate yourself online? Tactics analysis Use 30% of your time to plan how you will implement your strategy. Just think which digital tools are right for your target audience and how you are going to use them. However, without the foundation of the earlier stages, you stand a very good chance of wasting time and money here. Some questions include: How will your choice of tools allow you to target the intended audience? How will you convey your online value proposition? What content do you need to develop (emails, posts, ads, landing pages, etc.) Do we have the necessary resources and budget? Action analysis Only now is it time to precede and take action. You will need to understand: Who is going to do what? When are they going to do it? What are the resource allocations for the actions? How is performance going to be recorded? Control analysis The last stage is to plan how you are going to monitor and measure whether you’re meeting your strategy’s ‘objectives’. What are the KPI’s and which monitoring and reporting tools will you use? You need to be able to control your digital marketing strategy and keep track of your progress. You need to know: Do the KPIs relate to your business, marketing and communication objectives? Who is responsible for measurement? What resources are allocated for measurement? How do we review our measurements? What actions do we take on variance? So over all we can say that SOSTAC Model for Digital Marketing is very useful strategy for any marketing because this model identifies needs and wants of consumers, new product areas, new and/or potential customers, competitors and analyzes your product’s or firm’s competitive advantage, determines demand for a product etc.